A comprehensive overview of the new business context for biopharma companies, featuring numerous case studies and state-of-the-art marketing models
Biotechnology has developed into a key innovation driver especially in the field of human healthcare. But as the biopharma industry continues to grow and expand its reach, development costs are colliding with aging demographics and cost-containment policies of private and public payers. Concurrently, the development and increased affordability of sophisticated digital technologies has fundamentally altered many industries including healthcare. The arrival of new information technology (infotech) companies on the healthcare scene.
Francoise Simon ebooks downloads
Managing Biotechnology: From Science to Market in the Digital Age ebook pdf epub mobi
Managing Biotechnology: From Science to Market in the Digital Age pdf
Managing Biotechnology: From Science to Market in the Digital Age books pdf online
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